Commercial and operating advisory

Make the next decision with the whole operating picture.

Groom Advisory works alongside owners and operational leaders in RTOs, education businesses and growing SMEs when performance, risk and change are colliding.

A grounded view of margin, cash, controls, people and systems, before a major decision makes the gaps more expensive.

Nouri Groom, Principal of Groom Advisory

Nouri Groom

Principal, Groom Advisory

Former CFO and CEO, Australian Institute of Fitness. Former Group CFO, Clean Health Group.

Commercial leadership grounded in P&L, cash and operating reality.

Education and training depth, with practical relevance across SME.

Collaborative advice that leaves the team clearer and more capable.

The operating lens

Good strategy fails when the operating model cannot carry it.

The work is not confined to a finance model, compliance project or technology roadmap. Groom brings the commercial, operating and control view together so the decision is sound and the team can execute it.

01

Growth is making the business harder to run

Revenue may be moving, but margin, cash, accountability and management visibility have not kept pace.

02

Scrutiny is increasing

A regulator, funder, buyer, board or lender is asking questions the operating model cannot yet answer cleanly.

03

A pivotal decision cannot wait

You are hiring, investing, acquiring, restructuring or changing systems, and need a commercial view before committing.

Where we engage

Work that improves the business you have, and readies the one you are building.

Engagements are designed around the specific decision, not a pre-set consulting package. The common thread is a need for clarity that translates into action.

01

Operating Readiness Diagnostic

A concentrated assessment of the commercial, people, governance and systems decisions shaping your next 90 days.

02

Fractional CFO and commercial leadership

Senior financial leadership, forecasting, cash discipline and management reporting that owners and operators can use.

03

Funding, controls and regulatory readiness

Practical operating controls for funded education businesses, RTOs and SMEs facing more rigorous scrutiny.

04

Transactions, growth and integration

Commercial and operating support before a sale, acquisition, investment, multi-site expansion or leadership change.

05

Systems, data and AI

A pragmatic technology roadmap that improves decision quality and team capacity without removing human accountability.

Leaders working through a business decision in a workshop

The work is designed to create a useful operating conversation, not a shelf report.

A focused starting point

The Operating Readiness Diagnostic.

A concentrated diagnostic for leaders who need to get clear on commercial performance, funding exposure, team capacity and the operating decisions that should happen before the business grows, hires, invests or changes hands.

01

Establish the operating facts

Review the commercial model, control environment, team capacity, systems and decision cadence.

02

Surface the decisions that matter

Separate symptoms from the few choices that will materially improve performance, risk and operating leverage.

03

Set an executable sequence

Leave with a practical 90-day roadmap, clear owners and a decision pack that works in the business.

Request a diagnostic

Experience that carries into the work

Operator accountability, not consultant theatre.

Nouri has spent his career in roles where the recommendation still has to work in the P&L, in the operating rhythm and in the evidence trail.

Nouri Groom at the Clean Health acquisition of Australian Institute of Fitness

Australian Institute of Fitness, where Nouri held CFO and CEO roles over seven years, including ASQA re-registration and a transition to a predominantly online delivery model.

Clean Health Group, where Nouri served as Group CFO and contributed to the M&A process that introduced a new majority shareholder and board.

View Nouri's background on LinkedIn

The right fit

A practical partner for the decision in front of you.

  • Owner-led businesses preparing to grow, professionalise or reset the operating model.
  • RTOs and education businesses balancing commercial performance with funding and compliance obligations.
  • CEOs, COOs and GMs who need a trusted operating partner, not another generic report.
  • Businesses approaching an acquisition, investment, restructure, system change or leadership transition.

Start with context

Let's get clear on the decision that matters now.

Tell us where the pressure sits. Nouri will review the context before proposing the most useful starting point.

There is no generic pitch. The first conversation is confidential and practical.

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